Archive for the ‘Media’ Category.
The Hoff!

We’re always interested in Innovation and Evolution, and have stumbled upon a new style of board from a company called Meyerhoffer.
The board pictured above ‘The Meyerhoffer’, is possibly the most radical design innovation in longboarding for a generation.
Maverick designer, Thomas Meyerhoffer, is renowned for his innovative product designs including the Apple eMate – the innovative predecessor of the famous Apple computer designs of the late 1990′s.
His quest was to merge industrial design processes with his passion for surfing. Using the natural world as an inspiration, “the resulting shape is organic and fluid which seems to fit the wave better. Instead of surfing the wave, the wave surfs you. The board integrates with the wave seamlessly. You become one with the wave.”

The purpose? “The three main sequences of longboarding – turn, glide and nose riding – are pushed to a higher level. The shape with its different sections has been designed to give you something unique. The total experience is a board that is faster, turns better and delivers a higher level of surf experience”.
We haven’t tested out the board yet but have seen the board in real life and it’s amazing.
Click here to find out more at meyerhoffer.com
Age of stupid
The Age of Stupid: final trailer Feb 2009, (bleeped) from Age of Stupid on Vimeo.
The Age of Stupid is a 90-minute film about climate change, set in the future, which will have its world premiere in London on March 15th 2009 and then be released in UK cinemas on March 20th 2009, followed by other countries.
Oscar-nominated Pete Postlethwaite (In The Name of the Father, Brassed Off) stars as a man living alone in the devasted world of 2055, looking back at “archive” footage from 2007 and asking: why didn’t we stop climate change when we had the chance?


